Up to this point in your business, your brand NOT being “up to speed” hasn't cost you much.
But you’ve realized that in order to grow the way you want, your brand and everything it creates needs to reinforce that incredible word of mouth and reputation you’ve built.
Because you know you can’t be everywhere – but the right brand tools could make it feel like you are.
But you know that in order to get there, your business needs to do more.
Maybe you want even better fit clients with bigger budgets.
Or for your team to grow so you can grow your revenue.
But you’ve realized that the reputation you’ve built your business on isn’t the same as what your brand assets like your website, your digital presence or your photos and videos communicate.
And while you know that means investing in a potential full rebrand, new website, a killer campaign or revamping your messaging so you marketing strategies actually work –
You are uninterested in wasting thousands of dollars on on-off assets that look beautiful but aren’t strategically aligned to where your business is going.
Because you deserve the most clarity possible on what next brand investments will actually carry your business into the next era you’ve worked your ass off building.
The two-week brand growth audit that tells you what your brand actually needs to help your business grow before you start throwing money at execution.
I get under the hood of your business, investigate the brand you have now, pull the version you’re building toward out of your head, and find the gaps between the two.
Then we figure out what needs to change, what absolutely doesn’t, and what deserves your money first.
BIG BRAND ENERGY — $997
Big Brand Energy
“The best decision I ever made for my business. Working with Loudmouth was one of the best decisions I made for my business. They asked all the right questions, and most importantly listened to me.”
“I love Kelly’s brain! She saw the vision for a new arm of my business when other marketing pros thought I was nuts. Then helped me make it real.”
"Kelly saw things I was too close to the business to see and helped me get excited about what we could become."
“Her energy is magnetic! Kelly is one of the most talented creative directors I've had the pleasure of working with."
BBE isn’t for brands in crisis.
It’s the audit you need when things are “working,” but you know your business could be doing MORE.
In addition to finding gaps in your brand’s current ecosystem, we also look for OPPORTUNITIES to double down on with the help of your brand.
Things like your customers feedback, the reputation you’ve already earned, the offer gaining traction, the way people talk about you, or the asset sitting right under your nose that the brand hasn’t fully capitalized on yet.
You don’t have to burn down a good business to build a bigger brand.
Build on what's already working
Maybe you do need the full rebrand, with a website, design, and photography.
Or updated messaging and customer research. OR maybe you need something you haven’t considered yet.
The point is to know before you pay someone to build it, and having a brand expert in your corner who can advocate for what’s the best next step can get you closer to the business goals you’re striving for.
A creative director to help you know what deserves your money.
Here's how we figure out what the hell your brand needs next
Your biz brain + my brand brain for 90 minutes. We put the evidence on the table, interrogate the assumptions, dream bigger where it makes sense, and start making actual decisions about what this brand needs next.
The BBE Session
I investigate the whole brand ecosystem—not just your Instagram or whether I personally like your font. I’m looking for what’s working, what’s outdated, what people misunderstand, what your customers know that you don’t, and where the real gaps are.
The Audit
You complete my deep-dive intake and we get the shit that usually lives in your head into the room with us: what has changed, where you’re going, what customers are responding to, what feels wrong, what feels precious, and the ideas you haven’t figured out what to do with yet.
Brain Surgery
If Loudmouth is the right partner to build some of it with you, fucking great.
If it isn’t, you still leave knowing exactly what you’re hiring for and why.
I turn everything we uncover into a prioritized plan for what needs to happen, why it matters, what I’d do first, what can wait, and where I would—and would not—put your money.
And then: your growth roadmap
During our BBE, we will outline where your brand assets, deliverables, and brand needs fall within these buckets, taking into account your budget, timeline needs, and other creative contractors needed to execute your vision.
For businesses that have genuinely outgrown their existing brands and want assets and an ecosystem that can keep up with their business growth.
Rebrands & Brand World Building
For brands that want their next campaign to be strategic AND fun as hell, without leaning on tired trends or over-used industry go-tos. Led by a creative team that makes everyone on set feel inspired and at home.
Creative Direction & Campaigns
For businesses that know their business, product and services are valuable but feel like how they’re articulating it isn’t landing how it used to.
Brand Messaging & Customer Research
We have three areas of expertise that leave our client’s jaws on the floor
So, what comes after the BBE audit?
Lawton Social had been around for nearly a decade. The team had grown. The clients had gotten bigger. The work had evolved far beyond what people assumed from the company’s name and old brand. But people knew Brittany. They trusted Brittany. And if the company was going to keep growing, that trust had to start transferring from the founder to the business she had built.
Suddenly the question wasn’t just, “What should the new website say?”It was: How do we build a brand capable of carrying a reputation that currently depends on its founder? That’s a much better fucking brief.
Hi, I'm Kelly. Before I became a creative director, I was a journalist. Which means my super power is following a good lead.
I ask all the questions (especially the hard ones).
I follow weird threads others think mean nothing..
I pay attention to the sentence you threw away because you didn’t realize it mattered.
I look at what your customers are saying, what the business is proving, what culture is doing, what your industry keeps copying, what everyone assumes is true—and what might actually be true instead.
Because the businesses I want to work with have their own shit to say. My job is to find the throughline strong enough to carry it everywhere your brand goes.
The brand brain you bring in when you're too close to the big picture
Then we won’t manufacture a problem so I can sell you a bigger project.
One BBE client came in with a consistently booked salon, a strong culture and the right customers already walking through the door. She didn’t need me to “fix” anything.
She just wanted outside eyes because she could feel the brand naturally becoming something bigger and wanted to shape that evolution through a brand photo shoot with her team intentionally instead of doing the same old thing she had done.
Sometimes “this is working and I want to do it as well as it can possibly be done” is reason enough.
"What is nothing is actually wrong?
One BBE client came in because her freebies weren’t converting. She could have spent another six months tweaking PDFs and funnels.But she already had a successful podcast—and an audience accustomed to trusting her voice.
So why the hell were we wasting that voice in Tippity Typey?
The strategic direction became private podcast sequences built around the exact problems her ideal clients were already trying to solve. Same expert. Same knowledge.
The best part? Sometimes the answer isn't what you thought it was.
Great. BBE isn’t designed to talk you out of it. It makes that investment smarter.
Because “we need a rebrand” still doesn’t tell us what the new brand needs to communicate, what perception we’re changing, who it needs to attract, what equity we should protect, or what your customers actually give a shit about.
BBE is where we start every single new client project because a new website and photo shoot means nothing if there are more pertinent gaps in your messaging or other parts of your brand ecosystem that need attention first.
That’s the difference hiring a creative director to partner with you to bring your brand up to speed makes in your business.
"I already know what I want my next brand update to be. So I really need to do BBE?
What kind of partner or project you actually need next.
What you can stop spending money trying to fix.
What deserves your money first and what can wait.
Who you actually want more of—and how the brand needs to attract them
What the brand needs to communicate, create or become known for next.
Where there’s a strategic gap versus an execution problem.
What the business has outgrown.
What is actually working within your brand ecosystem and shouldn’t be fucked with.
When you're done, you'll know:
Not right for you if:
BBE is right for you if:
The business has evolved faster than the brand around it.
You’re approaching a significant brand investment and don’t want to guess your way through it.
Things are working, but you know they could be working harder.
Too much of the brand still depends on you personally explaining it.
You want more of the right customers, not visibility for visibility’s sake.
You want someone outside the business to see what you can’t.
You just want someone to tell you what to post.
You want a quick website or social audit.
You already know exactly what you need and genuinely only need execution.
You want me to validate a decision rather than investigate it.
The business is too new for us to have much real evidence to work with.
No. BBE can absolutely reveal that you need one—and become the strategic starting point for it—but we are not designing a new visual identity inside BBE.
The point is to know what the rebrand needs to accomplish before anyone starts making shit.
Is this a rebrand?
Frequently asked shit
Not inside BBE. This is diagnosis and creative direction, not execution.
Depending on what we uncover, we may decide Loudmouth is the right partner for the next phase, whether that’s a rebrand, campaign, customer research, messaging, creative direction or something else.
If we continue into a larger Loudmouth engagement within six months, your $997 BBE investment goes toward that work.
Will you create the things you recommend?
Perfect.
“I know something is here but I cannot fucking articulate it” is practically a BBE bat signal.
You do not need to diagnose your own problem before hiring me to diagnose the problem.
What if i know something is off but I can't explain it?
Approximately two weeks from kickoff through your diagnostic, 90-minute BBE session and Growth Roadmap.
How long does it take?
Two weeks. One very nosy creative director. A full brand diagnostic. A prioritized roadmap for what happens next.
Big Brand Energy – $997
Bring on a creative director to be your extra set of eyes on your brand ecosystem so you can know what your business is already telling you, where the actual gaps are, and what your brand can do to help your business grow into its next era.
